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COMPANY

HOME > COMPANY > CI / BI

CICorporate Identity Guidlines Basic System

MAIN LOGO TYPE 1
MAIN LOGO TYPE 2
SUB LOGO TYPE 1
SUB LOGO TYPE 2
CI Shape
  • ‘Fanipin Korea’ means ‘Korea, flower in full bloom in Korean‘. Fanipin Korea expresses its hope for its customers’ minds as well as faces to come brightly into full bloom.
  • The symbol mark embodies the initial ‘F’ of Fanipin Korea. It expresses an eco-friendly image and the symbolism of grass.
  • The blue, green and red space, meaning human beings, nature and beauty, respectively, symbolizes beautiful and healthy Fanipin Korea in great harmony.
CI Color
CMYK_61/52/47/0
RGB_120/120/123
CMYK_93/73/61/29
RGB_21/62/76
CMYK_91/68/27/0
RGB_74/25/7/0
CMYK_77/35/66/0
RGB_48/18/88/0
CMYK_6/93/85/0  
RGB_9/66/87/0

BIBrand Identity Guidlines Basic System

WIKLAR _LOGO TYPE
BI Shape
  • WIKLAR is the compound word of ‘Weekly’ and ‘Klar’ [clear in German]. It means the thorough healing of mind and skin for 7 days by intensive detoxifying and lifting care.
  • The watermark means the process toward clearer and cleaner skin through systematic and step-by-step Skin Solution of WIKLAR.
BI Color
CMYK_75/15/0/0
RGB_67/156/199
CMYK_25/19/18/0
RGB_200/201/202
CMYK_50/10/85/0
RGB_158/178/54
CMYK_35/35/59/0
RGB_158/165/115
CMYK_35/66/30/0
RGB_185/115/139
Agigurum _LOGO TYPE
BI Shape
  • Agigureum is the compound word of ‘Agi ’(baby in Korean), the target customer using Agigureum products, and ‘Gureum’ (cloud in Korean) symbolizing the functional features of the product, ‘oxygen bubble’.
  • Agigureum pursues a clean and pure brand image by expressing Korean affection, purity and elegance using pure Korean words.
BI Color
CMYK_35/10/0/0
RGB_166/200/224
CMYK_100/60/20/0
RGB_9/63/127
CMYK_13/28/14/0
RGB_227/197/203
CMYK_35/28/26/0
RGB_178/178/178
CMYK_45/45/71/0
RGB_160/140/89
Larowa _LOGO TYPE
BI Shape
  • Larowa pursues the simple and modern brand image for consumers in their 20s by emphasizing the importance of mysterious peony water, as a brand derived from the existing brand Paeonilarowa.
  • The beauty and elegance of a woman are sublimated using the color of violet and the feminine beauty of symmetry is symbolized by expressing the soft, simple beauty of self-control using a delicate line.
BI Color
CMYK_85/100/52/9
RGB_42/136/162
CMYK_27/25/14/0
RGB_195/189/201
CMYK_2/4/7/0
RGB_252/248/240
Paeonilarowa _LOGO TYPE
BI Shape
  • Paeonilarowa is a compound word using the raw material name of peony water ‘Paeonia Lactiflora Root Water’.
  • The smooth and natural image of the peony is expressed by a gradation of lovely pink colors and the arrangement of the elegant font. It expresses the wish for customers’ skin to brightly and clearly blossom like peony buds gradually coming into bloom.
BI Color
CMYK_79/38/32/0
RGB_42/136/162
CMYK_27/25/14/0
RGB_195/189/201
CMYK_8/23/0/0
RGB_239/211/234
CMYK_11/56/0/0
RGB_185/115/139
CMYK_29/89/20/0
RGB_198/56/130
Poiyan _LOGO TYPE
BI Shape
  • Poiyan, a pure Korean term with a friendly and witty nuance, delivers K-Beauty easily and with friendliness.
  • Poiyan builds up its brand image through quick and effective communication with customers by directly explaining its benefits to customers.
  • Poiyan expresses the direction of the brand by combining the symbol meaning ‘adding good nutrients to skin’ and the water drop-shaped motif indicating essence.
BI Color
CMYK_79/38/32/0
RGB_42/136/162
CMYK_78/42/49/0
RGB_60/128/131
CMYK_37/19/33/0
RGB_175/195/176
CMYK_8/23/0/0
RGB_239/211/234
CMYK_11/89/20/0
RGB_198/56/130
HI-Z _LOGO TYPE
BI Shape
  • HI-Z is a compound word of HIGH, referring to High Technology and High-level, and ZET, meaning the speedy delivery of various kinds of functions from A to Z. It means high technology and quick effect.
  • Special care brand eliminating pollution from the skin and adding required functions with state-of-art technology.
BI Color
CMYK_77/26/20/0
RGB_17/156/196
CMYK_79/72/70/39
RGB_56/58/58
CMYK_25/19/18/0
RGB_200/201/202
CMYK_35/30/83/0
RGB_183/173/66
CMYK_56/82/100/38
RGB_102/50/16
Maeildongan _LOGO TYPE
BI Shape
  • ‘Maeildongan’ means looking younger every day. It expresses the brand direction that seeks to advance together in the journey for timeless beauty.
  • Maeildongan realizes healthy beauty every day by delivering the best energy and fundamental solutions for skin issues.
BI Color
CMYK_0/17/21/0
RGB_255/226/202
CMYK_49/8/43/0
RGB_145/199/165
CMYK_25/36/4/0
RGB_202/175/210
CMYK_54/24/17/0
RGB_128/174/200
CMYK_13/47/29/0
RGB_227/160/159
Seasun _LOGO TYPE
BI Shape
  • SEASUN is a compound word of Sea and Sun. It means the way where eyes rest or the direction in which eyes see in Korean. It expresses drawing attention or interest from others.
  • An exclusive skin care brand for men, SEASUN offers innovative and unique technology and products containing the strong vitality of the sea and sun.
BI Color
CMYK_70/10/14/0
RGB_36/184/222
CMYK_80/38/10/0
RGB_14/139/201
CMYK_86/65/0/0  
RGB_44/93/186
CMYK_0/71/87/0
RGB_252/109/30
CMYK_3/31/82/0
RGB_255/194/51